Pharma Franchise

How to get better result in SEO while promoting pharma franchise website

We all know the importance of SEO (Search Engine Optimization) process for the promotion of our pharma franchise website on various search engines including Google. With the help of proper SEO techniques, one can get maximum benefit if his website appears on a top search result on popular keywords. With the help of SEO, website will not only appear on top raking but also get a maximum number of visit, leads, and branding on various online platforms. In current time trend, nearly all marketer knows the benefits of this process and maximum number of websites are always trying to get top ranking on this platform but the main question is how one can get top ranking of its website despite the fact that there is limited number of allocated place on first as well as on the second page of search engine and they have to compete with MNCs, business portals, leading pharma companies etc. for the same place or same keyword. The answer is simple, you just need to try to follow Google algorithm and some basic things that can provide better support for your website ranking.

Content is important– Content has so much importance in Google. Search engine loves genuine and unique content. Here we can say that content is king. So try to update your website with the latest articles and blogs regularly. Do not use copy content ever because for this Google can penalize your website and affect your website performance.

Link Generation– Link generation from other useful site is equally useful as it creates positive impact for Google bots similarly unnecessary or excessive links can damage your work. It should appear natural and on high-quality sites.

Keywords– Keywords has also equal importance as above discussed activities. Use proper and searchable generic keywords for your website. They should be meaningful and properly placed on website. Do not try to use overwritten keywords or spam your website page with overuse of the same keywords.

Appearance– Google wants to offer the best search experience to its all users and readers. That is why it simply loves the website which is made of the latest framework, responsive and regularly updates with latest information. So try to make your site attractive and eye-catching with latest information.

Navigation– Navigation of your site should be smooth and all pages should be linked with website home page. it should be navigated easily by Google bots and other visitors.

Updates– Websites with frequent updates crawled frequently by Google than a less updated website. Google always consider them as active sites and put them on top ranking.

Mobile Responsive– Recently Google has updated mobile geddon, by this update, it has removed all old website from its mobile search result which is mobile unresponsive. So it is necessary to design a website as per the latest framework and responsive if you want better visibility even in the mobile search result.

Popular sites– Website which is popular and has a number of daily visitors get ranking more easily than a website with a low number of visitors. For example, you will get a listing of business portals at first page on any keywords whether they have good content or not.

Meta tag– Meta tag and description has a good effect on search engine ranking. These contents are not for visitors, only google robots can read them. For proper meta description, explain about your webpage is a limited and proper manner and put your important keywords in meta tags for better ranking.

Blogs– Blogs are a very useful tool for increasing the popularity of the website. If the blog section of your website is regularly get updated then it will increase your chances of ranking and considered as an active site by search engines. Also, more users visit your site for their queries and ask product related questions. It will increase your expertise and faith in people’s mind.

Social Media– Social media is also a very useful platform for your pharma franchise website promotion. Major search engines like google consider social media importance and increase your ranking based on your popularity. You can use different social media platforms like facebook, twitter, LinkedIn, etc. to promote your website and get new visitors.

The conclusion is that you can get good ranking of your pcd pharma company’s website with some changes as per google algorithm but you need to update your company website at regular interval to keep it active. But on the other hand, it is also difficult to predict the exact move to get top ranking on the search result.

Top reasons for marketing failure of Pharma Franchise Companies

Pharma franchise companies have the potential to capture a big share of the pharma market and earn more benefit than prescription marketing but sometimes they face failure in the market due to some common mistakes. Now we are going to discuss some type of common mistakes that should be avoided by PCD Pharma Companies for effective growth.

Future Plan: – Majority of pharma companies are working without any future plan or vision. They only plan to increase their profit and sales but without having any future vision, it is difficult to become a big player in the pharma franchise segment. Many pharma companies use vision segment only on their website. They keep increasing their product range but do not focus on expansion. It is the sitemap of growth of the company along with other companies.

Risk-taking capacity: – Nearly all PCD Pharma Companies follow the same working process as their competitors are following. Mostly all business are proprietor base and They do not want to take any type of risk and plan to do the things differently. After achieving some profit level, they play safe but the risk is necessary for the expansion and growth of any business.

Innovation: – Innovation is the best strategy for growth but many pharma franchise companies do not make any budget for innovation instead they compete for the same formulation product with different brand names.

Resources: – Some Pharma Franchise companies have limited budget and resources. Due to lack of necessary fund, they cannot expand their franchise business and without growth put their business at the setback.

Lack of proper services:- Poor logistic support, poor distribution network, weak supply chain, lack of marketing and support services make business unprofessional and become a major reason for business failure.

Customers:- Pharma Franchisees are the main customers for PCD Pharma Companies. They are business customers and require proper services. After some time of business, they find themselves with pharma company which has a motive of only profit making and this makes them dissatisfied.

Employees:- Many PCD Pharma Companies fail to provide progressive work culture to their employees instead they treat them as a work machine. They always try to take more work with them and provide high work pressure without understanding their requirement and capacity. That is the main reason for not getting loyal employees.

Updates: – Timely Updates are a must for any business. These updates provide new strategy with the time and prove time saver for any business. It is also applicable for a pharma franchise business. Many PCD Pharma Companies works with the same product range and molecules, they do not try to update their molecules and keep their focus on only profit.

These are only some of the important problems faced by many Pharma Franchise Companies in India. Good customer service is important for the growth of any business. It should be a priority for all pharma business.

How to generate a Doctor’s prescription to boost sales

Doctor prescription generation is the most important and difficult thing in the PCD Pharma business. You must know the strategy to generate the prescription of your pharma product because prescription generation means more sales and sale means income. It is a very important factor for the survival of PCD Pharma Companies in India. Now the important thing is how you can generate a prescription of your company products?

There are many ways to generate a prescription sale but some methods are considered non-ethical. Here many Pharma Franchise Companies only concentrate on the business they do not care for ethical or non-ethical methods. Here we are going to explain some generally used methods for a prescription generation.

• Regular Doctor Visit
• Event sponsorship
• Introducing new molecules through research
• Gifts, Commission and promotional schemes
• Price based schemes

Regular Doctor Visit:

In the pharma sector regular doctor visit is a well-known word for all marketing personals. This term is used by PCD Pharma Company to manage doctor meeting and explain the company’s pharma products and its possible benefits. It is the basic sales method used by many pharma companies since existence and still, it is the best method to convince healthcare professionals and generate a prescription sale. A couple of years ago, marketing personals were only sourced to provide the latest updates of pharma research and molecules. At that time competitions were less in comparison to today’s time but still, it is an effective method for the generation of prescription. This method requires a proper plan as the prior appointment is needed to schedule with the doctor so you can discuss new development and your meeting will be fruitful.

Event Sponsorship:

The healthcare sector is full of research and innovation, the researcher always works hard to invent new healthcare techniques for the wellbeing of humans. Similarly, healthcare professionals have the eagerness for knowledge. They always want to know the latest updates of the medical sector. Events and conferences are the best places where they can get this knowledge. At the national or international level seminar, they can easily meet with reputed healthcare professionals and gain the latest updates. Sometimes they cannot get tickets for these type events easily. Many PCD Pharma Companies provide sponsorship and they can arrange passes for the doctors easily. In return, they will get a prescription sale from the doctors.

Introducing New Molecules:

Pharma products with similar molecules are available at every pharma company. This creates tough competition for similar molecules among many pharma companies. To beat this tough competition and make a self-market presence, PCD Pharma Companies need to introduce a more effective molecule in the market. This strategy provides a more easy approach to convince doctors for a prescription.

Gifts, Commission and Promotional schemes:

Gifts and tours to a different destination are always a favorite choice for doctors. Costly gifts and destination tours provide special attention to products of Pharma Company. Since last some years, this strategy becomes more favorable among doctors and pharma companies. Healthcare professionals get some amount of commission at MRP or PTR of prescribed medicine. It will prove a great deal for the company to promote its pharma product. This is the bitter but real truth of the pharma market. It is also the main cause of higher MRP for different medicines. However it is not an ethical way of marketing but still, this strategy is used by many pharma companies.

Price based Scheme:

Pharma manufacturing is now open sector and the manufacturing cost of a particular product is not hidden with healthcare professionals. There are many in house chemist shop run and managed by doctor’s itself. So many pharma companies/ distributors/wholesalers sell their medicines directly to them at a special discounted price. In this way, the doctor’s get more control over the pricing of medicines and prescribe them to the patient.

SEO- Effective marketing tool for Pharma Franchise Companies

Search engine optimization can be used as effective marketing tool for pharma franchise companies. It is process of optimizing your website for particular keyword on major search engines. Google dominates among all other search engines because it captures more than 90% share of all searches. Other search engines like yahoo, bing and others are also important but Google is a leading source of online traffic and leads. Approximately more than eighteen to twenty thousand searches are done on keyword of pharma franchise company only. It does not include other important keywords such as PCD Pharma and Pharma Franchise. These keywords have also strong search presence in Google search account. If your company name start appearing in top search result with priority keywords then it will change your marketing strategy.  

SEO Strategy

To understand the strategy of SEO, first we need to understand how Google search metric works?

Answer is no one knows how Google exactly works. Even experts cannot predict the next move of Google. Google never disclose its algorithm used for searches. Every time it leaves user in doubt about its exact working method. Even big advertisement agencies, business portals and global ecommerce sites can’t predict Google working strategies. Search Engine Optimization is continuously changeable process and Google update its algorithm time to time. It is difficult to predict its search metrics but not impossible. Online marketers always try to find out Google update pattern. By different tools and research methods they try to find out why particular web-page get top rank on searching. Many times when they reach very close to search pattern, it has been updated further.

Google also want that no one understand its search metrics because its popularity and income depends on searches. Many businesses pay Google for their ads on top positions. If everyone knows the search algorithm then no one pays to Google. There are some basic things that may also helpful for getting your website on ranking. There are some ideas to get more traffic for your desired web-page. SEO is time consuming process and need patience also. Sometimes your all efforts go to nil but still it is very important. You must follow few things that are important with the SEO point of view.

Content- for SEO, content is king. Write your healthcare or PCD Pharma blog with unique and informative content on frequent basis, it will definitely get Google attention. Similarly spam or copied content will penalized.

Website Appearance- Website appearance is also helpful for good ranking. It should be eye catching and attractive because Google wants to provide best experience to its user.

Keywords- proper selection of targeted keyword is also important. It should use with well written meaningful content in appropriate quantity. Remember do not try to use excessive keywords otherwise Google consider it as a spam and can penalize your site.

Backlinks- Links from other popular sites to your site is known as back link, it is very important for search engine ranking but one should be careful with excessive linking and linking from low quality sites.

Blogs- Blogs are very useful for increasing branding and popularity of site. It provides regular updates to your site and helpful for content marketing. These types of sites get more attention than sites which are not updated with fresh contents. It sends signals to Google bot to crawl website frequently.

Social Media- Social media tools are important to increase popularity of your company/website name on various social platforms. It is helpful to get more visitors. Google also consider signals received from social media.

It is difficult to predict Google algorithm but with some changes and efforts you can get good ranking positions at Google.

 

How PCD pharma is helpful for small pharma companies?

Are you looking to become a franchise owner but also want independence while building your own pharma company? Then PCD is the right way to begin for you. PCD means Propaganda cum Distribution. It is used frequently in the national pharmaceutical sector. PCD is widely used for distribution and advertising rights.

PCD Pharma company refers to those businesses that give products to its franchises for distribution. The difference in this model is you will get a lot of freedom in operating your business. Want to know about it? Then read on:

Benefits Of Opting For PCD Pharma Company

·         Low-Risk Investment

The biggest benefit is that you will be able to begin your business with low investment. So even if your capital is low, you won't face any problems beginning your company. As such, it is also a low-risk investment. So even if you fail, it won't shake your financial roots.

However, if you can run the business well, then soon you will be able to grow and make profits as a result of low investment.

·         Monopoly Rights

If you are operating a pharma franchise, then know that you will get monopoly rights regarding distribution and marketing. This means that you will be able to choose the geographical area for distributing the products. That's not all. You will even get to decide the kind of stock that gets marketed in a particular area.

·         Lots Of Resources

Note that the PCD Pharma companies won't leave you to fend for yourself after giving you monopoly rights. You will get promotional materials, marketing materials, and various products as well. As such, business and investment risk will further get lowered.

·         No Sales Target Pressure

Unlike other franchises where you will be given a sales target that you will have to fulfil every month, there is no such pressure here. So you will have the freedom of setting and reaching your own targets. This will lessen your stress and give you the freedom to experiment with your marketing tactics.

 

So becoming a PCD Pharma Franchise will be beneficial for you. You will be able to get geographical distribution and marketing freedom. Not to mention the fact that you will get free promotional and marketing materials as well. As such, it is a low risk and low investment business to get in to. So you will be able to grow at your own pace and run your business how you like.

How to choose the best company for Pharma Franchise?

The Pharma sector has a significant potential for growth, that's why the experts are rating this sector high than any other industry. As per the Indian economy growth rate, a Pharmaceutical company from India will have tremendous growth. For promoting and marketing the business, it is required to know the means of doing it.

It is well-known to everyone that a prescription-based business profit is directly proportional to several times it is prescribed. For any PCD Pharma Company, it is not the only reason for profitability. So several other factors are responsible for profitability. The Pharma Franchise business's launching is profitable, but it is possible to take them further by selecting the best franchise company as its business partner.

The success of any franchise is based on drug quality. Therefore, you should be careful as well as analytical while selecting the company. What are some of the factors to consider while choosing a company?

·         The product's quality: The products you are selling either make or break your image and not the companies. Therefore, you should be highly careful while making a selection. You need to make a partnership with a company that gives high priority to the medicine quality. When you offer the best quality medicines, it gives you success, and you require fewer efforts for convincing your customers.

·         Experience matters a lot: Check if the company you will sign Pharma Franchise contract has experience in the same field for a long time. Whether they have a proven name in the market? Do people trust and respect the company? If the answer to all this is yes, then it's the right selection, and if not, then you have to do a little more search.

·         Product portfolio: A company with the best product portfolio does not require any marketing efforts. It has a competitive edge. When you sign a PCD Pharma contract with such a company, these benefits pass to you.

So, it's all about finding the best business partner. Check whether the company with whom you are thinking of getting associated takes care of its franchise or not? See if they are providing broad support or not? Do they solve your queries or not? Do they use all of their communication channels? If yes, then go with the company to make a successful business opportunity with Pharma Franchise partnership.

After all, you have to work hard to pick up the best company!