Importance of Visual Aids in Pharma Marketing

Importance of Visual Aids in Pharma Marketing

Visual Aids are type of illustrative matter created to express given information for users so they can understand the specific message more easily. Similarly Pharma visual aids are used to illustrate molecule compositions and to promote brand name to market/ healthcare professionals. It may be available in various forms such as printed, electronics, written or spoken form to convey your information about product. Visual aids are also used as a marketing tool by many Pharma Franchise Companies since early time. Healthcare professionals are always eager to find the latest information on new drugs, molecules, and research findings in pharma segments.

Drug market is saturated market, daily many pharma representatives visit doctors to explain the benefits of their drugs by different PCD Companies. Sometimes doctors avoiding them due to hardcore sales follow up by a marketing team appointed by pharma companies but still products with detailing visual aid is able to drove attention and generate a good number of sale. The guideline for detailing visual aids to provide information to doctors is given below:

• Brand Name- The product brand name should be written in a suitable size and fonts. It is written clearly and highlighted but don’t be overwritten or oversize.

• Molecules- Use details of approx each molecule. Describe the use of each molecule with limited but meaningful descriptions.

• Composition Form- Accurate composition form should be added under the brand name of the product. It should not be too lengthy or too short.

• Brand Tag Line- Choose the brand tag line carefully, select the tag line as per the usage of the product. It should be simple, pronounceable, and memorable.

• Pictures- Pictures are able to say more than a thousand words if used properly so use attractive and appropriate product pictures and show their positive effects.

Moreover, you can use usage and direction of products in visual aids and section of Also Available with details of similar products with compositions under the given product details. It is very helpful in marketing and saves your time to show similar products to doctors.